Title: Soft Power Innovation and Development in Today's China
-- Proceedings of The First International Conference of National Soft Power
Editor: KongLai ZHU, Henry ZHANG
ISBN: 978-1-921712-27-2
Publisher: Aussino Academic Publishing House
Conference Date: 22-25 October, 2011
Publication Date: 2011
Pages: 565
Sponsor: University of Jinan, CHINA
RRP Price: A$50.00

Foreword: 
  • Soft Power Comparison between China and Other Nations
  • China Economic Miracle Enriches Soft Power Content
  • National Soft Power Potential Based on Education System
  • Domestic Society and Indigenous Culture Research
  • Implementation of Soft Power Upgrading
  • Sport, Tourism, Media and Environment Protection Influence Soft Power
  • Urbanization Processing and Regional Soft Power Study
  • Corporate Culture and Management